Recently, the 2023 (10th) Brand Influence Development Forum and Achievement Release Event was held in Beijing, with the theme of "Promoting Brand Cultivation, Promoting Brand Consumption, and Enhancing Brand Image".

It is understood that this event is jointly organized by the "Discovering Brands" program group, the China International Brand Strategy Research Center of the University of International Business and Economics, the Brand Promotion Center of the China Enterprise News Group, and the Brand Power · Independent Brand Selection Project. Liu Xiaofeng, Vice Chairman of the 12th National Committee of the Chinese People's Political Consultative Conference, Xie Zhongyu, Chairman of the First Supervisory Board of State owned Key Large Enterprises and Honorary Director of the China International Brand Strategy Research Center at the University of International Business and Economics, and Qiu Baoxing, academician of the International Eurasian Academy of Sciences and former Vice Minister of Housing and Urban Rural Development, attended and delivered speeches. More than 300 people, including leaders of the hosting unit, local government leaders, experts, and outstanding enterprise leaders, attended the relevant activities.

The 10th Brand Influence Development Forum and Achievement Release Event is based on the successful hosting of the previous nine sessions, and continues to use objective evaluation methods such as online public opinion monitoring, big data, and cloud computing to prepare the "2023 Brand Influence Public Opinion Monitoring Results Report". It focuses on promoting the outstanding quality, excellent quality, obvious advantages, prominent characteristics, strong competitiveness, and great influence that have emerged in the process of promoting brand construction in the new era Excellent enterprises and entrepreneurs with independent intellectual property rights. Kangyi Group's brand "Peibote" has been awarded the title of "Top 10 Consumer Satisfaction Brands in 2023 Brand Influence (Traditional Chinese Medicine Industry)" and has been granted licenses and certificates due to its outstanding performance in brand image, quality strength, social responsibility, and other aspects.

Peibote has been awarded the honor of "Top 10 Consumer Satisfaction Brands in the 2023 Brand Influence (Traditional Chinese Medicine Industry)", which not only represents that "Peibote" has been highly recognized and affirmed by consumers due to its excellent product quality and service level, but also represents that its good enterprise management system, product supply chain system, and perfect service system have been recognized in the industry.

As an emerging brand in the big health industry, Kangyi Group adheres to the concept of "persistence for health" and always adheres to the group's responsibility in research and development innovation, marketing models, and corporate culture. Kang Yiren always adheres to the original intention of "being persistent for health", actively participates in enterprise construction, and practices social responsibility< In the future, Kangyi Group will continue to be guided by the goal of becoming the top segmented category in the health industry, with a work attitude of "concentration, focus, and professionalism", promoting a work style of "comparison, learning, catching up, helping, and surpassing", and facing the upcoming market challenges with consumer health as the center; We will continue to keep up with the development of the times, social needs, and changes in the disease spectrum, pay attention to various risk factors and misconceptions that affect health, and comprehensively protect consumer health, contributing greater efforts to promoting the realization of the national "nutrition dream, health dream".